What Is Marketing Analytics and Why It Matters – The SAS Point of View

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http://www.sas.com/en_us/insights/marketing/marketing-analytics.html
The video defines the SAS point of view for Marketing Analytics. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.

LEARN MORE ABOUT MARKETING ANALYTICS
http://www.sas.com/en_us/insights/marketing/marketing-analytics.html

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http://www.sas.com/en_us/software/customer-intelligence.html

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ABOUT SAS
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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