Entrepreneurial Marketing: Modern Marketing Strategy

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Know who your customer is, what problem your product or service solves, and why it is important to your customer. Anita Newton says these are essential first steps in developing a sound marketing strategy. Learn how to create a positioning statement that can serve as the foundation of all your marketing.

THIS VIDEO CAN HELP ANSWER:
What is a positioning statement?
How do I create one?
How can I tell if it’s the right one?

ABOUT THE KAUFFMAN FOUNDERS SCHOOL
Visit the website: [http://bit.ly/1EW2br7]

The Kauffman Founders School presents a powerful curriculum for entrepreneurs who wish to learn anywhere, anytime. The online education platform features experts presenting lectures in series modules designed to give Founders a rich learning experience, while also engaging them in lessons that will make a difference in their business today, tomorrow, and in the future.

The Kauffman Founders School series modules include Powerful Presentations, Intellectual Property, Founder's Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more.

© Ewing Marion Kauffman Foundation.

Video may not be used without permission. To enter a request for permission to use, contact FoundersSchool@kauffman.org.
This video is for educational purposes only.