Digital Marketing Trends 2016

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Digital Marketing Trends 2016 | http://ryanjamesmaynard.com/ep-57-digital-marketing-trends-2016/
Digital Marketing Trends 2016 | http://ryanjamesmaynard.com/ep-57-digital-marketing-trends-2016/

I'm definitely not a very "trendy" person when it comes to fashion, but when It comes to online marketing and digital marketing trends, I try to stay in the know!

Whether you are a one man show or working with a team in your digital marketing efforts, it is critically important to know what the latest trends are to optimize your work load. Now a days, not only fashion trends seem to change daily but especially trends in the digital world (those seem to chance every minute!). If you don't think its "that important" to pay attention to the digital marketing trends in 2016, think again.

In 2015 one of the biggest things that happened in the digital world is the surpass of mobile search vs desktop searches! Yes, for the first time ever according to comscore.com (and many other credible courses), smartphone and tablet usage accounts for 60 percent of digital media time spent. This does NOT mean the desktop computer is irrelevant, however this gives you a good insight on where your marketing efforts are well spent, especially going into 2016.

A few digital platforms you will want to pat attention to and/or take advantage of in 2016 are YouTube, Snapchat (I explain why in my YouTube video), and live streaming on platforms such as Periscope and Facebook.

Something you need to do no matter what platform you are marketing on, is content marketing. Content, content, (GREAT) content, needs to be distributed and radiating from your brand. People are tuning out if you are just trying to sell them on your product or service. They DON'T CARE (for the most part). Content marketing allows you to build a real relationship with your audience, thus leading to them getting to know, like and trust you. When they know like and trust you… what do they do?? BUY.

If you found this info to be helpful, check out my blog for more goodies:

EP 57: Digital Marketing Trends 2016